Kia has become the first non-premium brand to top North America’s respected JD Power Initial Quality Study, beating luxury car-makers including Porsche, Mercedes-Benz and BMW.
Raising itself to the top step after placing second in 2015, when it was also the top-placed mainstream brand, Kia defeated its own Korean sister brand Hyundai to top the IQS step for the first time in 27 years. 
Kia entered the overall top 10 for the first time in 2013.
“Ranking highest in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a first-class automaker.”
Now in its 30th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 25 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

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