How will the new Sportage compete in the compact crossover segment?

Kia redesigned the entire front fascia, including the headlights, grille, and fog lights. The headlights feature a new housing, while the fog lights have been given an “ice cube-like” design. The grille gets rid of the horizontal slats in favor of a honeycomb design. Now, the grille doesn’t flow into the headlights, but rests just below. The Kia badge has been moved to sit above the grille, instead of in the center.
The side profile doesn’t change much from the outgoing model, but the rear fascia has been completely reworked. The LED taillights feature a new housing, a more stretched rectangular design than the previous model, and the lights themselves are now “U” shaped. Running between the taillights is a chrome strip, which is raised from the surface of the vehicle just slightly. The Kia badge has been placed below the strip. Now, the license plate is framed distinctly above the bumper.
More changes continue inside with the redesigned center stack, steering wheel, and instrument cluster. The infotainment screen is prominently featured at the top of the dash, surrounded on the sides by the redesigned air vents. Kia has redesigned the infotainment controls, which no longer surround the infotainment screen but instead rest underneath. The shifter has been given an update as well, with the housing no longer a large circle in front of the center console. It now has been downsized to the front left of the lower stack, and cup holders have been added to the right of it. The center of the steering wheel has been rounded out, and the mounted controls have been given an update. The instrument cluster features a digital display in the center of the gauges, giving the 2017 Sportage a more modern feel.
 
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